ININ! College Admissions and Beyond

The Experts' Proven Strategy for Success

By Lillian Luterman & Jennifer Bloom

Published by Abbeville Press


Introduction to IN! (PDF)

IN!'s Table of Contents (PDF)

IN!'s Observation List for College Visits (PDF)

IN!'s Activity Chart (PDF)

Purchase IN!


Abbeville Press

IN! College Admissions and Beyond received the Gold Medal in the education category in the 2012 Independent Publisher Book Awards (the "IPPYs") contest. Chosen from over 300 submissions, we are so honored by this recognition. For more information, click here.

“Luterman and Bloom offer an accessible, student-centric approach to preparing for college admissions and beyond. Clear examples demonstrate how to incorporate individual talents and energies into an effective strategy. IN! will show you how to shine.”

Ray Kim, Assistant Dean of Admissions and Academic Advising, College of Arts and Sciences, Cornell University

“With their effective ‘be alike but spike’ strategy, Luterman and Bloom make the invaluable connection between who we are and getting where we want to go; as a former client, I know their message is equally applicable to careers over a lifetime. IN! offers smart tools that can be employed successfully anywhere one wishes to excel.”

Jared Cohen, Director of Google Ideas, formerly of the State Department, Rhodes Scholar, Stanford University Graduate

Two expert college admissions consultants—a mother-daughter team—share their step-by-step, proven strategy for creating an application that stands out and gets you IN!

College admission has never been more stressful. It is extremely competitive, with more and more qualified students applying each year, and the application process has become more confusing than ever before. Even choosing an application method—Early Action, Single Choice Early Action, Early Decision Round 1, Early Decision Round 2, and so on—can be daunting. Most parents and students feel anxious, overwhelmed, and bewildered by the choices and trade-offs.

IN! is based on its authors’ 50+ years of combined experience in education and marketing. Lillian Luterman and Jennifer Bloom have worked on college admissions with a diverse range of students from all over the world. For each student, the strategy this mother-daughter team uses is based on a simple concept: “be alike but spike.” This means that the applicant must perform on a par with other students applying to similar colleges, while working to stand out from the pack—like a spike on a graph—in one area. Ironically, they explain, it’s often the “well-rounded student,” an ideal many applicants strive for, who gets rejected. IN! shows students how to create an individual distinction by identifying a passion and “layering” it—showcasing their interest in many different ways and circumstances.

Enlivened with instructive case studies as well as entertaining New Yorker cartoons, this book carefully guides students through the application process, showing them how to rise to the top of an applicant pool of thousands. And unlike most books about “getting in,” IN!’s lessons do not end at college acceptance. Rather than viewing college admissions merely as a hurdle to be quickly and painlessly cleared, Luterman and Bloom present the process as an opportunity for students to mature, expand their horizons, and discover what makes them tick. IN! gets students in, and gives them the tools and confidence they’ll need for future success.