College Admissions and Beyond

The Experts' Proven Strategy for Success

By Lillian Luterman & Jennifer Bloom
Published by Abbeville Press

IN! College Admissions and Beyond received the Gold Medal in the education category!

Read the Introduction to IN!


Two expert college admissions consultants—a mother-daughter team—share their step-by-step, proven strategy for creating an application that stands out and gets you IN!

Enlivened with instructive case studies as well as entertaining New Yorker cartoons, this book carefully guides students through the application process, showing them how to rise to the top of an applicant pool of thousands. And unlike most books about “getting in,” IN!’s lessons do not end at college acceptance. Rather than viewing college admissions merely as a hurdle to be quickly and painlessly cleared, Luterman and Bloom present the process as an opportunity for students to mature, expand their horizons, and discover what makes them tick. IN! gets students in, and gives them the tools and confidence they’ll need for future success.


Luterman and Bloom offer an accessible, student-centric approach to preparing for college admissions and beyond. Clear examples demonstrate how to incorporate individual talents and energies into an effective strategy. IN! will show you how to shine.

Dean of Admissions and Academic Advising, College of Arts and Sciences, Cornell University

With their effective ‘be alike but spike’ strategy, Luterman and Bloom make the invaluable connection between who we are and getting where we want to go; as a former client, I know their message is equally applicable to careers over a lifetime. IN! offers smart tools that can be employed successfully anywhere one wishes to excel.

Director of Google Ideas, formerly of the State Department, Rhodes Scholar, Stanford University Graduate

More than ever, it’s necessary to approach college admissions with a smart, step-by-step strategy.

We call our strategy

“be alike but spike.”

Our strategy

A selection of publications in which we have been featured:

Library Journal
Fox 5
Pen America
Her Money
Huff Post
Wall street journal
New York Post